Hi, I'm

Riya

I design products people actually want to use. 4+ years of research rabbit holes, wireframes, and convincing engineers that yes, the spacing matters!

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See my Work

Designing for A Billion users at

Unique Identification Authority of India

(UIDAI) Technology Centre

Selected Projects

The New Aadhaar App

2026 | Research | Data | UX Design | Live

Rethinking the sarkari experience through the lens of UX, data, and human behaviour. This case study takes you through the process of designing the new Aadhaar app, from understanding a complex, national-scale ecosystem to designing an experience that is simpler, clearer, and more empowering for people.

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The New Aadhaar App

2026 | Research | Data | UX Design | Live

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ICICI Pru Website Design

2023 | UX Design | Fintech | Live

The redesigned ICICI Pru Pension website is now live, simplifying NPS for young users across India. The new website made complex financial concepts approachable, helping users make informed decisions about future planning. Stakeholders approved and adopted the design seamlessly.

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ICICI Pru Website Design

2023 | UX Design | Fintech | Live

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Trubuddy - Design Sprint

2022 | Product Design | MVP Launched

The design sprint bridged user needs with business goals, leading to a gamified, engaging experience for adolescent education. Positive teen feedback validated the concept, and an MVP was developed to shape the next phase of Menstrupedia’s digital platform.

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Trubuddy - Design Sprint

2022 | Product Design | MVP Launched

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From Tap to Trust- AI UX Hackathon

AI UX Hackathon | 2025

This is a concept developed during Google’s AI UX Hackathon, focused on creating transparent, intuitive AI interactions that build user confidence. Designed with accessibility in mind, the project aims to support people at the grassroots level in India by simplifying AI experiences so they remain clear, trustworthy, and useful for everyone.

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From Tap to Trust- AI UX Hackathon

AI UX Hackathon | 2025

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Concept Work

Neuland - Font Study

Exploring Neuland through form, process, and history. My learning around imperfection, materiality, and storytelling in typography.

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Paper Engineering - Publication

A satirical pop-up book how cats, not AI, are still the true masters of the world, brought to life with illustrations and paper engineering.

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Between Tracks and Trolleys- Redefining Sahayak Wages

A product design concept to simplify and standardize coolie fare payments, promoting fairness and transparency in Indian Railways.

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From Tap to Trust- AI UX Hackathon

A Collaborative Effort for Water Quality Assessment and Mitigation

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Between Tracks and Trolleys- Redefining Sahayak Wages

A product design concept to simplify and standardize coolie fare payments, promoting fairness and transparency in Indian Railways.

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Proof of Impact

At Menstrupedia, Riya was a dedicated and innovative UX designer who excelled in both research and design. Her work was consistently user-friendly and visually appealing, and she quickly adapted to new tools and techniques. Riya's creative thinking and commitment to continuous learning made her an invaluable team member.

Aditi Gupta

Founder & Managing Director, Menstrupedia

Aditi Gupta

Founder & Managing Director, Menstrupedia

Throughout Riya's journey at Lemon Yellow, she has been a passionate and keen learner, which has sparked her interest in User Interface and Visual Design. She contributed to several projects with her design skills. She carries a positive attitude and a great level of enthusiasm in overcoming challenges and finding solutions to problems.

Amit Bhambere

Co-founder, Chief Design & Strategy Officer, Lemon Yellow LLP

Amit Bhambere

Co-founder, Chief Design & Strategy Officer, Lemon Yellow LLP

I had the pleasure of mentoring Riya during her time at Lemon Yellow LLP. She brought great energy, curiosity, and a strong grasp of UX principles to every project, be it Fintech or SaaS. From user research to wireframing and pitching ideas, Riya consistently delivered thoughtful, user-centric solutions and was a real asset to the team.

Palak Jadhav

UX Director, Lemon Yellow LLP

Palak Jadhav

UX Director, Lemon Yellow LLP

About Me

Hi, I’m Riya.

I love asking questions. I'm a big believer that no question is dumb, and that you should at least ask for the things you want, that's the bare minimum. That curiosity is what pulled me into design, and it's still how I approach every problem today.

My side quests usually involve doing crafty, geeky things, reading, or cooking weird recipes.

I like keeping things curious, a little chaotic, and mostly fun. That's pretty much my vibe, and I wouldn't have it any other way.

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